Episode 93: How To Write Proposals That Win Business
In this episode, we explore the crucial elements of successful business proposals and quotes. Rich...
By: Richard Buckle on Nov 20, 2025 3:18:12 PM
In this episode, we discuss why the business sale market is fundamentally broken, and what that means for owner-managers who expect to sell one day. Joined by Neil Ackroyd, founder of Precision Corporate Finance and Retire Today, we explore the uncomfortable truth that for every one business sold, three are liquidated. Through Neil’s personal experience and candid insight, we examine why many companies, despite solid profits, will never sell, and what business leaders can do to change that trajectory.
We also explore the psychology of the owner-manager: the desire for freedom, the challenge of delegation, and how leadership style can shape the long-term fate of a business. Neil’s stories, from surviving the 2008 crash to building and rebuilding businesses, offer both realism and reassurance for leaders facing similar decisions.
You can listen to the full episode here
Why the business sale market is “broken” and what the data really shows.
The £1m EBITDA threshold: why smaller firms rarely attract buyers or private equity.
How brokers overvalue companies and fuel false expectations.
The difference between being leader-led and quasi-leader-led, and why that transition is crucial.
How owner-managers’ strengths can also be their barriers to growth.
Practical alternatives to liquidation: protecting legacy through the “protégé” model.
What makes a business truly saleable, and what stops it from being so.
This episode is aimed at owner-managers, entrepreneurs, and business leaders running small to medium-sized firms, particularly those thinking about growth, succession, or eventual exit. It’s equally relevant for advisors, accountants, and anyone supporting privately owned businesses navigating the realities of scale and sale.
“For every one business that’s sold, three are liquidated”.
“The truth will set you free, but first, it’s going to annoy you”.
“Realise that the person standing in the way of your business’s growth is probably you”.
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