---
title: "Episode 94: Entrepreneurs Pathway to Success"
description: Rich and Dave from Wellmeadow delve into the science behind winning more business through effective quoting strategies, drawing insights from McKinsey research and real-world examples.
image: https://www.smegrowthpodcast.com/hubfs/Ep94%20landscape%20thumbnail.jpeg
---

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###### 3 min read

# Episode 94: Entrepreneurs Pathway to Success

By: [Pete Johnson](https://www.smegrowthpodcast.com/episodes/author/pete-johnson) on  Nov 14, 2024, 1:58:44 PM

[The SME Growth Podcast](https://www.smegrowthpodcast.com/episodes/tag/the-sme-growth-podcast)

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In this episode, Dave Parry from Wellmeadow is joined by Rod Plummer, a tech innovator with a fascinating journey through the software and digital marketing landscape. Rod shares how he transitioned from the Royal Navy to tech, with stories that capture the essence of perseverance, creativity, and adaptability in the face of challenges. His journey offers rich insights for entrepreneurs and tech enthusiasts alike.

 

You can listen to the full episode [here](https://youtu.be/FTrGAjjcT6c)

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##### Listen to the full episode now

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### Key Topics Discussed:

- Rod describes his transition from the Navy to tech, highlighting how public speaking boosted his confidence and resilience.
- His diverse career in sales, marketing, and tech led him to develop Visual CV and found Shoothill, driven by his curiosity for computing.
- Rod underscores networking, openness, and bold choices, illustrating how calculated risks, like his 'visual CV,' secured key contracts.
- At Shoothill, Rod used Microsoft’s Bing Maps for innovative data visualizations, earning awards and expanding into real estate, public projects, and transport.

### Quotes to Remember:

“If you get the marketing right, you don’t need to hunt; you attract what you need.”

“Being interested in people makes you interesting to them.”

“True innovation often happens when ideas flow freely and without judgment.”

### Top Takeaways:

- Networking is essential; strong connections and treating people well helped Rod gain referrals for key projects.
- Innovation arises from real-world needs, as Rod’s mapping tools showcase the value of tech solutions tailored to client challenges.
- Personal branding and adaptability enabled Rod to succeed across industries by skillfully pivoting and learning new roles.
- Embracing new technologies, like data visualisation, allowed Rod to drive advances in complex fields like rail transport systems.
- Rod advises building purposeful products, focusing on functionality and usability to genuinely benefit users.

Head over to our YouTube channel, subscribe, for your chance to win a branded SMEG mug - just leave your episode idea in the comments on our community page: [https://www.youtube.com/@TheSMEGrowthPodcast/community](https://www.youtube.com/@TheSMEGrowthPodcast/community)

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<https://www.smegrowthpodcast.com/episodes/episode-93-how-to-write-proposals-that-win-business>

## [Episode 93: How To Write Proposals That Win Business](https://www.smegrowthpodcast.com/episodes/episode-93-how-to-write-proposals-that-win-business)

In this episode, we explore the crucial elements of successful business proposals and quotes. Rich...

<https://www.smegrowthpodcast.com/episodes/episode-95-success-secrets-revealed>

## [Episode 95: Success Secrets Revealed with Rod Plummer](https://www.smegrowthpodcast.com/episodes/episode-95-success-secrets-revealed)

In this episode, Dave Parry from Wellmeadow continues the inspiring conversation from episode 94...

<https://www.smegrowthpodcast.com/episodes/episode-90-when-should-a-ceo-step-down>

## [Episode 90: When Should a CEO Step Down?](https://www.smegrowthpodcast.com/episodes/episode-90-when-should-a-ceo-step-down)

In this episode, we have an insightful discussion on leadership, the CEO journey, and when it might...

##### Who we are

Who we are

Dave Parry and Rich Buckle are founders/directors of Wellmeadow.  Having chaired over 3,000 board meetings, and worked with over 100+ companies, they wanted to share their knowledge with a wider audience. The SME Growth Podcast is a vehicle to share insights and practical tips with people working at all levels of SME businesses.

##### Featured Podcast

Featured Podcast

<https://www.smegrowthpodcast.com/episodes/episode-186-the-power-of-strategic-focus-why-great-businesses-say-no-more-often>

###### [Episode 186 - The Power of Strategic Focus: Why Great Businesses Say No More Often](https://www.smegrowthpodcast.com/episodes/episode-186-the-power-of-strategic-focus-why-great-businesses-say-no-more-often)

Growth is often associated with doing more: winning more customers, launching more services and...

##### Contact us

Contact us

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