---
title: "Episode 52: Is It Time To Kill Off Your Content?"
description: In Episode 51 of The SME Growth Podcast, join Dave Parry and Wellmeadow’s Creative Director, Andy Hodnett as they unravel the mysteries of branding for SMEs.
image: https://www.smegrowthpodcast.com/hubfs/sme-growth-blog-post-landscape-2977x1985-52.jpg
---

[Skip to content](https://www.smegrowthpodcast.com/episodes/episode52-time-to-kill-off-your-content#main-content)

[![sme-growth-wellmeadow-podcast-logo-white](https://www.smegrowthpodcast.com/hs-fs/hubfs/sme-growth-wellmeadow-podcast-logo-white.png?width=800&height=353&name=sme-growth-wellmeadow-podcast-logo-white.png) ![sme-growth-wellmeadow-podcast-logo-white](https://www.smegrowthpodcast.com/hs-fs/hubfs/sme-growth-wellmeadow-podcast-logo-white.png?width=800&height=353&name=sme-growth-wellmeadow-podcast-logo-white.png)](https://www.smegrowthpodcast.com)

[LET'S TALK](https://www.smegrowthpodcast.com/podcast-guest)

<https://www.smegrowthpodcast.com/episodes/episode52-time-to-kill-off-your-content#tmpglobal_header_nav>

- [Home](https://www.smegrowthpodcast.com)
- [Episodes](https://www.smegrowthpodcast.com/episodes)

###### 2 min read

# Episode 52: Is It Time To Kill Off Your Content?

By: [Hannah Hambleton](https://www.smegrowthpodcast.com/episodes/author/hannah-hambleton) on  Jan 10, 2024, 10:43:11 AM

[The SME Growth Podcast](https://www.smegrowthpodcast.com/episodes/tag/the-sme-growth-podcast)

![Featured Image](https://www.smegrowthpodcast.com/hubfs/sme-growth-blog-post-landscape-2977x1985-52.jpg)

In Episode 52 of the SME Growth Podcast, join hosts Dave Parry and Richard Buckle as they discuss the value of content for every business.

Discover the importance of having a clear content strategy, developing a strong SEO-driven website and using content metrics to evaluate performance. They also discuss why it's vital to review, and kill off any under-performing content.

Plus, stay informed on the latest UK business news and how this could impact SMEs.

 

Find out more about what we do at [www.wellmeadow.co.uk](http://www.wellmeadow.co.uk/)

 

You can listen to the full episode [here](https://youtu.be/e-Z9uvGNaxg?feature=shared)

<iframe width="560" height="315" src="https://www.youtube.com/embed/e-Z9uvGNaxg?si=-yKJdGJKh3PpWS1S" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe>

##### Listen to the full episode now

[![sme-growth-podcast-home-spotify](https://www.smegrowthpodcast.com/hs-fs/hubfs/sme-growth-podcast-home-spotify.png?width=238&height=128&name=sme-growth-podcast-home-spotify.png)](https://open.spotify.com/episode/7AEkNVkCcMdkhriXP2GENr)[![sme-growth-podcast-home-icons-apple](https://www.smegrowthpodcast.com/hs-fs/hubfs/sme-growth-podcast-home-icons-apple.png?width=221&height=119&name=sme-growth-podcast-home-icons-apple.png)](https://podcasts.apple.com/us/podcast/episode-52-is-it-time-to-kill-off-your-content/id1654715808?i=1000640555756)[![sme-growth-podcast-home-icons-youtube](https://www.smegrowthpodcast.com/hs-fs/hubfs/sme-growth-podcast-home-icons-youtube.png?width=228&height=123&name=sme-growth-podcast-home-icons-youtube.png)](https://www.youtube.com/watch?v=e-Z9uvGNaxg&t=606s)

- [Tweet](https://twitter.com/share)

<https://www.smegrowthpodcast.com/episodes/episode51-beyond-the-webinar-0>

## [Episode 51: How To Create a Brand With Impact](https://www.smegrowthpodcast.com/episodes/episode51-beyond-the-webinar-0)

In Episode 51 of The SME Growth Podcast, join Dave Parry and Wellmeadow’s Creative Director, Andy...

<https://www.smegrowthpodcast.com/episodes/episode-58-breaking-into-new-markets>

## [Episode 58: Breaking into New Markets with Adam Beardmore](https://www.smegrowthpodcast.com/episodes/episode-58-breaking-into-new-markets)

In this week’s episode of The SME Growth Podcast, brought to you by Wellmeadow, Dave and Richard...

<https://www.smegrowthpodcast.com/episodes/episode-91-what-is-a-go-to-market-strategy>

## [Episode 91: What is a Go To Market Strategy?](https://www.smegrowthpodcast.com/episodes/episode-91-what-is-a-go-to-market-strategy)

In this episode of the SME Growth podcast, Rich and Dave from Wellmeadow dive into the crucial...

##### Who we are

Who we are

Dave Parry and Rich Buckle are founders/directors of Wellmeadow.  Having chaired over 3,000 board meetings, and worked with over 100+ companies, they wanted to share their knowledge with a wider audience. The SME Growth Podcast is a vehicle to share insights and practical tips with people working at all levels of SME businesses.

##### Featured Podcast

Featured Podcast

<https://www.smegrowthpodcast.com/episodes/episode-186-the-power-of-strategic-focus-why-great-businesses-say-no-more-often>

###### [Episode 186 - The Power of Strategic Focus: Why Great Businesses Say No More Often](https://www.smegrowthpodcast.com/episodes/episode-186-the-power-of-strategic-focus-why-great-businesses-say-no-more-often)

Growth is often associated with doing more: winning more customers, launching more services and...

##### Contact us

Contact us

#### **Email:** [contact@wellmeadow.co.uk](mailto:contact@wellmeadow.co.uk)

#### **Tel:** 01743 367671

#### **Visit Us:** Unit 2 Nexus, Roushill, Shrewsbury, SY1 1PT

[![by-wellmeadow-footer](https://www.smegrowthpodcast.com/hs-fs/hubfs/by-wellmeadow-footer.png?width=250&height=35&name=by-wellmeadow-footer.png)](https://www.wellmeadow.co.uk/)

- [Cookie Policy](https://www.wellmeadow.co.uk/cookies)
- [Privacy Policy](https://www.wellmeadow.co.uk/privacy)
- [Acceptable Use Policy](https://www.wellmeadow.co.uk/acceptable-use)
- [Terms of Use Policy](https://www.wellmeadow.co.uk/terms-of-website-use)

© 2026 Wellmeadow Limited

<https://www.facebook.com/wellmeadow><https://twitter.com/wellmeadow><https://www.instagram.com/_wellmeadow_/><https://www.linkedin.com/company/wellmeadow-limited/><https://www.youtube.com/@TheSMEGrowthPodcast>

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Hannah Hambleton",
    "url" : "https://www.smegrowthpodcast.com/episodes/author/hannah-hambleton"
  },
  "dateModified" : "2024-05-02T09:21:09.861Z",
  "datePublished" : "2024-01-10T10:43:11.000Z",
  "headline" : "Episode 52: Is It Time To Kill Off Your Content?",
  "image" : [ "https://www.smegrowthpodcast.com/hubfs/sme-growth-blog-post-landscape-2977x1985-52.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.smegrowthpodcast.com/episodes/episode52-time-to-kill-off-your-content",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.smegrowthpodcast.com/hubfs/sme-growth-podcast-logo-white.png"
    },
    "name" : "SME Growth Podcast"
  }
}
```