---
title: "Episode 95: Success Secrets Revealed with Rod Plummer"
description: Dave Parry from Wellmeadow continues the inspiring conversation from episode 94 with Rod Plummer, founder of Shrewsbury-based software company Shoothill.
image: https://www.smegrowthpodcast.com/hubfs/SME%20EP%2095%20SPOTIFY.jpg
---

[Skip to content](https://www.smegrowthpodcast.com/episodes/episode-95-success-secrets-revealed#main-content)

[![sme-growth-wellmeadow-podcast-logo-white](https://www.smegrowthpodcast.com/hs-fs/hubfs/sme-growth-wellmeadow-podcast-logo-white.png?width=800&height=353&name=sme-growth-wellmeadow-podcast-logo-white.png) ![sme-growth-wellmeadow-podcast-logo-white](https://www.smegrowthpodcast.com/hs-fs/hubfs/sme-growth-wellmeadow-podcast-logo-white.png?width=800&height=353&name=sme-growth-wellmeadow-podcast-logo-white.png)](https://www.smegrowthpodcast.com)

[LET'S TALK](https://www.smegrowthpodcast.com/podcast-guest)

<https://www.smegrowthpodcast.com/episodes/episode-95-success-secrets-revealed#tmpglobal_header_nav>

- [Home](https://www.smegrowthpodcast.com)
- [Episodes](https://www.smegrowthpodcast.com/episodes)

###### 3 min read

# Episode 95: Success Secrets Revealed with Rod Plummer

By: [Pete Johnson](https://www.smegrowthpodcast.com/episodes/author/pete-johnson) on  Nov 21, 2024, 7:12:55 AM

[The SME Growth Podcast](https://www.smegrowthpodcast.com/episodes/tag/the-sme-growth-podcast)

![Featured Image](https://www.smegrowthpodcast.com/hubfs/SME%20EP%2095%20SPOTIFY.jpg)

In this episode, Dave Parry from Wellmeadow continues the inspiring conversation from episode 94 with Rod Plummer, founder of Shrewsbury-based software company Shoothill. Rod shares stories and lessons from his entrepreneurial journey, highlighting the intersection of innovation, resilience, and leadership in growing a business.  

 

You can listen to the full episode [here](https://youtu.be/H1yyVnQ7oeM)

<iframe width="560" height="315" src="https://www.youtube.com/embed/H1yyVnQ7oeM?si=Sc-DqN8Bu7hLtFtv" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe>

##### Listen to the full episode now

[![https://open.spotify.com/episode/0f2ySwQHwCU3vUiZLTCsNT?si=4c7UkeV7QzG9v\_Kt6gIRaw](https://www.smegrowthpodcast.com/hs-fs/hubfs/sme-growth-podcast-home-spotify.png?width=238&height=128&name=sme-growth-podcast-home-spotify.png)](https://open.spotify.com/show/7CGj5aUBcOwY3rqd5Ud1FJ)[![https://podcasts.apple.com/us/podcast/the-sme-growth-podcast-by-wellmeadow/id1654715808](https://www.smegrowthpodcast.com/hs-fs/hubfs/sme-growth-podcast-home-icons-apple.png?width=221&height=119&name=sme-growth-podcast-home-icons-apple.png)](https://podcasts.apple.com/us/podcast/the-sme-growth-podcast-by-wellmeadow/id1654715808)[![https://www.youtube.com/@TheSMEGrowthPodcast](https://www.smegrowthpodcast.com/hs-fs/hubfs/sme-growth-podcast-home-icons-youtube.png?width=228&height=123&name=sme-growth-podcast-home-icons-youtube.png)](https://www.youtube.com/@TheSMEGrowthPodcast)

### Key Topics Discussed:

- The Origins of Shoothill: From mapping software to custom business solutions, discover how Rod’s innovative ideas shaped the company’s evolution.
- Navigating Challenges: Insights on dealing with competition, maintaining client trust, and adapting to market demands.
- Bespoke Software Development: Why businesses turn to tailored solutions and how Shoothill meets unique client needs.
- Leadership and Culture: Rod discusses fostering a fun, supportive workplace culture and the critical role of leadership in shaping company dynamics.

### Quotes to Remember:

"Always hire people cleverer than you. Don’t try to be the smartest person in the room—focus on building a capable, dynamic team."

“Government and politics aren’t the same as business. Focus on what you can control and where you can create value."  

"The harder I work, the luckier I get. Success comes from perseverance, not chance."  

### Top Takeaways:

- Hire for Potential: Rod emphasises the value of fostering talent, especially through apprenticeships.
- Adaptability Wins: Shoothill’s ability to pivot has been critical to its survival and success in a competitive market.
- Leadership Shapes Culture: The tone set by a company’s leader directly impacts team morale and client relationships.
- Client-Centric Approach: Building strong, personal connections with clients leads to long-term trust and business.
- Innovation as a Core: Shoothill thrives by embracing creative solutions and staying ahead of industry trends.

Head over to our YouTube channel, subscribe, for your chance to win a branded SMEG mug - just leave your episode idea in the comments on our community page: [https://www.youtube.com/@TheSMEGrowthPodcast/community](https://www.youtube.com/@TheSMEGrowthPodcast/community)

- [Tweet](https://twitter.com/share)

<https://www.smegrowthpodcast.com/episodes/episode-96-ai-business-growth-0>

## [Episode 96: AI Strategies for Business Growth](https://www.smegrowthpodcast.com/episodes/episode-96-ai-business-growth-0)

In this episode, we delve into the fascinating world of personalisation in business growth....

<https://www.smegrowthpodcast.com/episodes/episode-88-ecommerce-tech-is-shopify-best-with-amy-snowdon>

## [Episode 88: ECommerce Tech - Is Shopify best? With Amy Snowdon](https://www.smegrowthpodcast.com/episodes/episode-88-ecommerce-tech-is-shopify-best-with-amy-snowdon)

In this episode of the SME Growth podcast, Dave interviews Amy Snowden, a Shopify expert and...

<https://www.smegrowthpodcast.com/episodes/episode-79-is-the-uk-facing-a-recruitment-shift>

## [Episode 79: Is the UK facing a recruitment shift?](https://www.smegrowthpodcast.com/episodes/episode-79-is-the-uk-facing-a-recruitment-shift)

In this episode of the SME Growth podcast, Rich and Dave explore the current state of recruitment...

##### Who we are

Who we are

Dave Parry and Rich Buckle are founders/directors of Wellmeadow.  Having chaired over 3,000 board meetings, and worked with over 100+ companies, they wanted to share their knowledge with a wider audience. The SME Growth Podcast is a vehicle to share insights and practical tips with people working at all levels of SME businesses.

##### Featured Podcast

Featured Podcast

<https://www.smegrowthpodcast.com/episodes/episode-186-the-power-of-strategic-focus-why-great-businesses-say-no-more-often>

###### [Episode 186 - The Power of Strategic Focus: Why Great Businesses Say No More Often](https://www.smegrowthpodcast.com/episodes/episode-186-the-power-of-strategic-focus-why-great-businesses-say-no-more-often)

Growth is often associated with doing more: winning more customers, launching more services and...

##### Contact us

Contact us

#### **Email:** [contact@wellmeadow.co.uk](mailto:contact@wellmeadow.co.uk)

#### **Tel:** 01743 367671

#### **Visit Us:** Unit 2 Nexus, Roushill, Shrewsbury, SY1 1PT

[![by-wellmeadow-footer](https://www.smegrowthpodcast.com/hs-fs/hubfs/by-wellmeadow-footer.png?width=250&height=35&name=by-wellmeadow-footer.png)](https://www.wellmeadow.co.uk/)

- [Cookie Policy](https://www.wellmeadow.co.uk/cookies)
- [Privacy Policy](https://www.wellmeadow.co.uk/privacy)
- [Acceptable Use Policy](https://www.wellmeadow.co.uk/acceptable-use)
- [Terms of Use Policy](https://www.wellmeadow.co.uk/terms-of-website-use)

© 2026 Wellmeadow Limited

<https://www.facebook.com/wellmeadow><https://twitter.com/wellmeadow><https://www.instagram.com/_wellmeadow_/><https://www.linkedin.com/company/wellmeadow-limited/><https://www.youtube.com/@TheSMEGrowthPodcast>

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Pete Johnson",
    "url" : "https://www.smegrowthpodcast.com/episodes/author/pete-johnson"
  },
  "dateModified" : "2024-11-21T07:12:55.811Z",
  "datePublished" : "2024-11-21T07:12:55.000Z",
  "headline" : "Episode 95: Success Secrets Revealed with Rod Plummer",
  "image" : [ "https://www.smegrowthpodcast.com/hubfs/SME%20EP%2095%20SPOTIFY.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.smegrowthpodcast.com/episodes/episode-95-success-secrets-revealed",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.smegrowthpodcast.com/hubfs/sme-growth-podcast-logo-white.png"
    },
    "name" : "SME Growth Podcast"
  }
}
```