---
title: "Episode 64: Is Telemarketing Worth Another Look with James Willis"
description: In Episode 64, Dave and James Willis discuss the misconceptions of Telemarketing and how when utilised can generate significant return on investment.
image: https://www.smegrowthpodcast.com/hubfs/sme-growth-blog-post-landscape-2977x1985-64-new.jpg
---

[Skip to content](https://www.smegrowthpodcast.com/episodes/episode-64-is-telemarketing-worth-another-look-with-james-willis#main-content)

[![sme-growth-wellmeadow-podcast-logo-white](https://www.smegrowthpodcast.com/hs-fs/hubfs/sme-growth-wellmeadow-podcast-logo-white.png?width=800&height=353&name=sme-growth-wellmeadow-podcast-logo-white.png) ![sme-growth-wellmeadow-podcast-logo-white](https://www.smegrowthpodcast.com/hs-fs/hubfs/sme-growth-wellmeadow-podcast-logo-white.png?width=800&height=353&name=sme-growth-wellmeadow-podcast-logo-white.png)](https://www.smegrowthpodcast.com)

[LET'S TALK](https://www.smegrowthpodcast.com/podcast-guest)

<https://www.smegrowthpodcast.com/episodes/episode-64-is-telemarketing-worth-another-look-with-james-willis#tmpglobal_header_nav>

- [Home](https://www.smegrowthpodcast.com)
- [Episodes](https://www.smegrowthpodcast.com/episodes)

###### 2 min read

# Episode 64: Is Telemarketing Worth Another Look with James Willis

By: [Pete Johnson](https://www.smegrowthpodcast.com/episodes/author/pete-johnson) on  Apr 8, 2024, 12:42:54 PM

[The SME Growth Podcast](https://www.smegrowthpodcast.com/episodes/tag/the-sme-growth-podcast)

![Featured Image](https://www.smegrowthpodcast.com/hubfs/sme-growth-blog-post-landscape-2977x1985-64-new.jpg)

Telemarketing... isn't that just cold-calling? Whilst you could be forgiven for assuming so, in this week's episode of The SME Growth Podcast, Dave Parry is joined by James Willis, operations director at Exceptional Thinking, to dispel the myths of this lead-generation tool and how data is used in nurturing and adding value to potential prospects.

Dave and James discuss the misconceptions of Telemarketing and how when utilised can generate significant return on investment.

Find out more about what we do at [www.wellmeadow.co.uk](http://www.wellmeadow.co.uk)

 

You can listen to the full episode [here](https://youtu.be/4zzXJBOqRWE?si=kRfFvlhQ5rMN2gv_)

<iframe width="560" height="315" src="https://www.youtube.com/embed/4zzXJBOqRWE?si=kRfFvlhQ5rMN2gv_&amp;rel=0" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen style="position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;"></iframe>

##### Listen to the full episode now

[![https://open.spotify.com/episode/0f2ySwQHwCU3vUiZLTCsNT?si=4c7UkeV7QzG9v\_Kt6gIRaw](https://www.smegrowthpodcast.com/hs-fs/hubfs/sme-growth-podcast-home-spotify.png?width=238&height=128&name=sme-growth-podcast-home-spotify.png)](https://open.spotify.com/show/7CGj5aUBcOwY3rqd5Ud1FJ)[![https://podcasts.apple.com/us/podcast/the-sme-growth-podcast-by-wellmeadow/id1654715808](https://www.smegrowthpodcast.com/hs-fs/hubfs/sme-growth-podcast-home-icons-apple.png?width=221&height=119&name=sme-growth-podcast-home-icons-apple.png)](https://podcasts.apple.com/us/podcast/the-sme-growth-podcast-by-wellmeadow/id1654715808)[![https://www.youtube.com/@TheSMEGrowthPodcast](https://www.smegrowthpodcast.com/hs-fs/hubfs/sme-growth-podcast-home-icons-youtube.png?width=228&height=123&name=sme-growth-podcast-home-icons-youtube.png)](https://www.youtube.com/@TheSMEGrowthPodcast)

- [Tweet](https://twitter.com/share)

<https://www.smegrowthpodcast.com/episodes/episode-61-when-plans-unravel>

## [Episode 61: WHEN PLANS UNRAVEL: A FINANCE DIRECTOR’S PERSPECTIVE with james bennett](https://www.smegrowthpodcast.com/episodes/episode-61-when-plans-unravel)

In episode 61 of the SME Growth Podcast, Dave Parry is joined by guest James Bennett for a...

<https://www.smegrowthpodcast.com/episodes/episode-84-driving-business-growth-with-revops>

## [Episode 84: Driving Business Growth with RevOps](https://www.smegrowthpodcast.com/episodes/episode-84-driving-business-growth-with-revops)

In this episode of the SME Growth podcast, Rich and Dave explore Revenue Operations (RevOps),...

<https://www.smegrowthpodcast.com/episodes/episode-60-how-smes-will-drive-growth-with-roger-martin-fagg>

## [Episode 60: How SMEs will drive UK growth with Roger Martin-Fagg](https://www.smegrowthpodcast.com/episodes/episode-60-how-smes-will-drive-growth-with-roger-martin-fagg)

The day after Chancellor Jeremy Hunt's spring budget, David Parry and Richard Buckle from...

##### Who we are

Who we are

Dave Parry and Rich Buckle are founders/directors of Wellmeadow.  Having chaired over 3,000 board meetings, and worked with over 100+ companies, they wanted to share their knowledge with a wider audience. The SME Growth Podcast is a vehicle to share insights and practical tips with people working at all levels of SME businesses.

##### Featured Podcast

Featured Podcast

<https://www.smegrowthpodcast.com/episodes/episode-186-the-power-of-strategic-focus-why-great-businesses-say-no-more-often>

###### [Episode 186 - The Power of Strategic Focus: Why Great Businesses Say No More Often](https://www.smegrowthpodcast.com/episodes/episode-186-the-power-of-strategic-focus-why-great-businesses-say-no-more-often)

Growth is often associated with doing more: winning more customers, launching more services and...

##### Contact us

Contact us

#### **Email:** [contact@wellmeadow.co.uk](mailto:contact@wellmeadow.co.uk)

#### **Tel:** 01743 367671

#### **Visit Us:** Unit 2 Nexus, Roushill, Shrewsbury, SY1 1PT

[![by-wellmeadow-footer](https://www.smegrowthpodcast.com/hs-fs/hubfs/by-wellmeadow-footer.png?width=250&height=35&name=by-wellmeadow-footer.png)](https://www.wellmeadow.co.uk/)

- [Cookie Policy](https://www.wellmeadow.co.uk/cookies)
- [Privacy Policy](https://www.wellmeadow.co.uk/privacy)
- [Acceptable Use Policy](https://www.wellmeadow.co.uk/acceptable-use)
- [Terms of Use Policy](https://www.wellmeadow.co.uk/terms-of-website-use)

© 2026 Wellmeadow Limited

<https://www.facebook.com/wellmeadow><https://twitter.com/wellmeadow><https://www.instagram.com/_wellmeadow_/><https://www.linkedin.com/company/wellmeadow-limited/><https://www.youtube.com/@TheSMEGrowthPodcast>

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Pete Johnson",
    "url" : "https://www.smegrowthpodcast.com/episodes/author/pete-johnson"
  },
  "dateModified" : "2024-05-02T12:51:34.034Z",
  "datePublished" : "2024-04-08T11:42:54.000Z",
  "headline" : "Episode 64: Is Telemarketing Worth Another Look with James Willis",
  "image" : [ "https://www.smegrowthpodcast.com/hubfs/sme-growth-blog-post-landscape-2977x1985-64-new.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.smegrowthpodcast.com/episodes/episode-64-is-telemarketing-worth-another-look-with-james-willis",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.smegrowthpodcast.com/hubfs/sme-growth-podcast-logo-white.png"
    },
    "name" : "SME Growth Podcast"
  }
}
```