---
title: "Episode 55: Why Should You Test Your Content?"
description: In Episode 55 of The SME Growth Podcast, hosts Richard Buckle and David Parry discuss why businesses need to test their content, including using TikTok to test engagement.
---

[The SME Growth Podcast](https://www.smegrowthpodcast.com/episodes)

# [Episode 55: Why Should You Test Your Content?](https://www.smegrowthpodcast.com/episodes/episode-55-why-should-you-test-content)

 Written by [Hannah Hambleton](https://www.smegrowthpodcast.com/episodes/author/hannah-hambleton) | Jan 25, 2024, 1:22:06 PM

In Episode 55 of the SME Growth Podcast, David Parry and Richard Buckle discuss why you should test your marketing content.

From using TikTok as a unique testing tool to emphasising the critical role of scientific thinking in marketing, they talk through the challenges and opportunities of testing. The podcast highlights statistic that 88% of marketing tests are inconclusive, underscoring the need for more robust scientific methods.

The episode covers testing email content, prioritising impactful changes in email marketing, and leveraging TikTok for SMEs, using the power of data analysis to inform content strategies.

 

Find out more about what we do at [www.wellmeadow.co.uk](http://www.wellmeadow.co.uk/)

 

You can listen to the full episode [here](https://youtu.be/SrhrscxsYOc?feature=shared)

##### Listen to the full episode now

<https://open.spotify.com/episode/2RMsxR0bDwesve22JMgVuH><https://podcasters.spotify.com/pod/show/wellmeadow/episodes/Episode-54-What-Makes-a-Good-Leader-e2ek9f7><https://www.youtube.com/watch?v=njZoSOINl40>

[View full post](https://www.smegrowthpodcast.com/episodes/episode-55-why-should-you-test-content)

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