By: Richard Buckle on Nov 7, 2025 6:43:03 PM
In this episode, joined by guest Mike Jones, we explore the psychology of business owners; what drives us, what holds us back, and how our mindset can be both our greatest strength and our biggest obstacle. We discuss the unique pressures that come with leading a business, from managing risk and control to balancing ambition with well-being. Drawing on insights from experience and behavioural science, we reflect on why many of us find it difficult to let go, delegate effectively, or truly enjoy the process of running a company, even when it’s thriving.
We also examine the paradox of entrepreneurship: how those of us who are more comfortable with risk than most can still find delegation or failure emotionally difficult. Together, we explore the role of ego, fear, and purpose in shaping how we lead, and how recognising these patterns can help us build happier, more resilient organisations. Along the way, we touch on lessons from psychology, military experience, and classic business literature, from The Happiness Trap to The Path of Least Resistance, all with one aim: helping business owners find fulfilment in the work they’ve built.
You can listen to the full episode here
The psychology and mindset of business owners and founders
Why many entrepreneurs struggle to delegate and let go
Balancing risk, control, and emotional investment in the business
The link between ego and the company’s identity
How to find happiness and meaning in running a business
The importance of reframing problems as part of the growth process
Lessons from behavioural science and practical leadership experience
This episode is for business owners, founders, and senior leaders in SMEs who want to understand the deeper, human side of entrepreneurship. It’s especially relevant for those who feel the strain of leadership, balancing the need for control with the desire for growth, and who want to create happier, more sustainable businesses without losing themselves in the process.
“There’s this paradox that as business owners, we are much more comfortable with risk than the average population”.
“What’s the point in having a business unless it’s going to make you happy?”
“The game of business isn’t to get rid of your problems, it’s to replace current problems with new ones”.
Acknowledge your psychology: Recognise that fear of failure or loss of control is natural, but it doesn’t have to dictate your actions.
Detach your ego: Your business’s success or failure isn’t a reflection of your personal worth.
Accept imperfection: Mistakes are part of growth, allow others to make them and learn.
Prioritise meaning: Build a business that brings happiness and purpose, not just financial return.
Reframe problems: See them as the healthy by-product of progress, not signs of failure.
Celebrate wins: Take inspiration from Mike Jones and begin meetings by recognising what’s gone well before tackling challenges.
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