--- title: Episode 140- How to Use Outbound to Drive Growth - The 6 Box Model description: Dave and Richard offer real business advice from real entrepreneurs. image: https://www.smegrowthpodcast.com/hubfs/Episode%20140_Landscape.png --- [Skip to content](https://www.smegrowthpodcast.com/episodes/episode-140-how-to-use-outbound-to-drive-growth-the-6-box-model#main-content) [![sme-growth-wellmeadow-podcast-logo-white](https://www.smegrowthpodcast.com/hs-fs/hubfs/sme-growth-wellmeadow-podcast-logo-white.png?width=800&height=353&name=sme-growth-wellmeadow-podcast-logo-white.png) ![sme-growth-wellmeadow-podcast-logo-white](https://www.smegrowthpodcast.com/hs-fs/hubfs/sme-growth-wellmeadow-podcast-logo-white.png?width=800&height=353&name=sme-growth-wellmeadow-podcast-logo-white.png)](https://www.smegrowthpodcast.com) [LET'S TALK](https://www.smegrowthpodcast.com/podcast-guest) - [Home](https://www.smegrowthpodcast.com) - [Episodes](https://www.smegrowthpodcast.com/episodes) ###### 4 min read # Episode 140- How to Use Outbound to Drive Growth - The 6 Box Model By: [Richard Buckle](https://www.smegrowthpodcast.com/episodes/author/richard-buckle) on Oct 2, 2025, 4:51:28 PM [The SME Growth Podcast](https://www.smegrowthpodcast.com/episodes/tag/the-sme-growth-podcast) ![Featured Image](https://www.smegrowthpodcast.com/hubfs/Episode%20140_Landscape.png) Outbound Marketing often gets a bad reputation, whether through memories of cold calls, inbox spam, or intrusive interruptions. But in this episode, we explore why outbound remains a valuable part of the sales and marketing toolkit, particularly for SMEs. We discuss how to approach it thoughtfully, blending technology, creativity, and human touch to create a consistent and scalable process that actually works.   We also reflect on how outbound has evolved, from the “shoe leather” days of door knocking to today’s AI-driven outreach, and consider where the balance lies between automation and authenticity. The conversation covers multi-channel strategies, experimentation, and the importance of aligning sales and marketing efforts so that outbound becomes a meaningful way to build connections rather than a box-ticking exercise. You can listen to the full episode here  ##### Listen to the full episode now [![https://open.spotify.com/episode/0f2ySwQHwCU3vUiZLTCsNT?si=4c7UkeV7QzG9v_Kt6gIRaw](https://www.smegrowthpodcast.com/hs-fs/hubfs/sme-growth-podcast-home-spotify.png?width=238&height=128&name=sme-growth-podcast-home-spotify.png)](https://open.spotify.com/show/7CGj5aUBcOwY3rqd5Ud1FJ)[![https://podcasts.apple.com/us/podcast/the-sme-growth-podcast-by-wellmeadow/id1654715808](https://www.smegrowthpodcast.com/hs-fs/hubfs/sme-growth-podcast-home-icons-apple.png?width=221&height=119&name=sme-growth-podcast-home-icons-apple.png)](https://podcasts.apple.com/us/podcast/the-sme-growth-podcast-by-wellmeadow/id1654715808)[![https://www.youtube.com/@TheSMEGrowthPodcast](https://www.smegrowthpodcast.com/hs-fs/hubfs/sme-growth-podcast-home-icons-youtube.png?width=228&height=123&name=sme-growth-podcast-home-icons-youtube.png) ](https://www.youtube.com/@TheSMEGrowthPodcast) #### Key Topics Discussed: - Why outbound marketing still matters for SMEs - The perception problem: outbound as “spam” vs outbound as opportunity - The resurgence of outbound as inbound becomes harder - Balancing automation, AI, and genuine personalisation - Multi-channel approaches: email, LinkedIn, phone calls, direct mail - Practical tips for structuring campaigns, sequences, and messaging - Who “owns” outbound, sales or marketing? - GDPR and deliverability considerations for SMEs #### Who Is This Episode For: This episode is aimed at business owners, sales leaders, and marketers within SMEs who want to build a sustainable growth strategy. If you’re looking for practical, realistic ways to reach new audiences without wasting time, money, or goodwill, this discussion is especially relevant.   #### Quotes to Remember *“Outbound gets you in front of people who aren’t looking, and that’s why it still matters”.* *“Don’t treat outbound as a massive overhead; find a way of doing it that you can keep consistent”.* *“There is no silver bullet; you have to experiment and find what works for your market”.*   #### Actionable Takeaways: 1. Use outbound to complement inbound****, not replace it.**** 2. Focus on personalisation, even small touches like humour or relevant details can cut through. 3. Build multi-channel campaigns (email, LinkedIn, phone, direct mail) rather than relying on one tactic.  4. Keep sequences going longer than three emails, but vary the content to add value, not noise. 5. Treat outbound as a system: automate where possible, but stay human where it matters. 6. Ensure GDPR compliance and email deliverability settings are in place before scaling.   🤳 Like & Follow/Subscribe for weekly episodes on growth, marketing, and making smart business decisions. Got feedback or questions? Let us know in the comments – we read them all!  --- 🎧 Available on Spotify | Apple Podcasts | Google Podcasts | YouTube 📨 For enquiries or speaking requests: contact@wellmeadow.co.uk Share your thoughts and business challenges in the comments section of our community page: [https://www.youtube.com/@TheSMEGrowthPodcast/community](https://www.youtube.com/@TheSMEGrowthPodcast/community) - [Tweet](https://twitter.com/share) ## [Episode 139 - Is Inbound Important For Your Business- The 6 Box Model](https://www.smegrowthpodcast.com/episodes/episode-139-is-inbound-important-for-your-business-the-6-box-model) In this episode, we take a deep dive into **inbound marketing**, the first “box” in our 6 Box Model. We... ## [Episode 166 - How One Trend Transformed a Business with Tom Mehan](https://www.smegrowthpodcast.com/episodes/episode-166-how-one-trend-transformed-a-business-with-tom-mehan) We discuss what it really means to spot a trend early and decide whether to reshape a business... ## [Episode 135 - Start and Build a Successful Business](https://www.smegrowthpodcast.com/episodes/episode-135-start-and-build-a-successful-business) In this episode, we sit down with entrepreneur and author Steve Brown to explore the realities of... ##### Who we are Who we are Dave Parry and Rich Buckle are founders/directors of Wellmeadow.  Having chaired over 3,000 board meetings, and worked with over 100+ companies, they wanted to share their knowledge with a wider audience. The SME Growth Podcast is a vehicle to share insights and practical tips with people working at all levels of SME businesses. ##### Featured Podcast Featured Podcast ###### [Episode 184 - The New Rules of Customer Experience in the Age of AI](https://www.smegrowthpodcast.com/episodes/episode-184-the-new-rules-of-customer-experience-in-the-age-of-ai) Customer experience doesn't end when a sale is made, in many ways, that's where the real... ##### Contact us Contact us #### **Email:** [contact@wellmeadow.co.uk](mailto:contact@wellmeadow.co.uk) #### **Tel:** 01743 367671 #### **Visit Us:** Unit 2 Nexus, Roushill, Shrewsbury, SY1 1PT [![by-wellmeadow-footer](https://www.smegrowthpodcast.com/hs-fs/hubfs/by-wellmeadow-footer.png?width=250&height=35&name=by-wellmeadow-footer.png)](https://www.wellmeadow.co.uk/) - [Cookie Policy](https://www.wellmeadow.co.uk/cookies) - [Privacy Policy](https://www.wellmeadow.co.uk/privacy) - [Acceptable Use Policy](https://www.wellmeadow.co.uk/acceptable-use) - [Terms of Use Policy](https://www.wellmeadow.co.uk/terms-of-website-use) © 2026 Wellmeadow Limited ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Richard Buckle", "url" : "https://www.smegrowthpodcast.com/episodes/author/richard-buckle" }, "dateModified" : "2025-10-02T15:51:28.535Z", "datePublished" : "2025-10-02T15:51:28.000Z", "headline" : "Episode 140- How to Use Outbound to Drive Growth - The 6 Box Model", "image" : [ "https://www.smegrowthpodcast.com/hubfs/Episode%20140_Landscape.png" ], "mainEntityOfPage" : { "@id" : "https://www.smegrowthpodcast.com/episodes/episode-140-how-to-use-outbound-to-drive-growth-the-6-box-model", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.smegrowthpodcast.com/hubfs/sme-growth-podcast-logo-white.png" }, "name" : "SME Growth Podcast" } } ```